The app is based on the Eisenhower Decision Principle, where tasks are prioritized depending on their importance and urgency. Urgent matters are usually visible, insist on action, and are often easy and pleasant to do. Importance, on the other hand, contributes to your mission, your values, your high priority goals.

The Eisenhower method is not only a very powerful tool to help you be more productive and save time, but will also help you in doing the things that truly matter. There really is no such thing as Time Management, only Self Management. While Time Management focuses on accomplishing tasks, Self Management focuses on preserving and enhancing relationships and on accomplishing results.